King Amplification is the San Francisco Bay Area headquarters for friendly expertise in all-things-tone!


We are about sharing our knowledge in the creation of your perfect tone. Rock, metal, blues, punk, pop, surf, acoustic, and everything in between; our team offers you decades of experience. Let us help you too!


Our store is full of custom, vintage, boutique, and consignment:

• Guitars & Amplifiers
• Tubes and Free Tube Testing
• Speakers & Cabinets
• Sound-proof Demo Room
• Strings, Cables, Effects, Tuners
• Guitar Instruction
• Repair & Modification

Unique items arrive all the time. Check back here and also our newsletter, Craigslist, and Facebook.


Weekly Product Feature:

Music Man Stingray 4-string for $850!